As a festival organiser or event director, ensuring the safety and enjoyment of attendees is paramount to hosting a successful event. One often overlooked yet highly effective tool for achieving this is the use of barrier covers. Not only do these covers play an essential role in crowd control, but they also offer a valuable opportunity for barrier branding, allowing advertisers and event organisers to promote products, services, and important information directly to the audience.
At events, where organisation and safety are top priorities, crowd control barrier covers serve a dual purpose. They help guide attendees safely around the event space while simultaneously acting as a prime advertising platform. Whether it’s a sporting event, music festival, or another type of outdoor event, choosing the right crowd barrier covers can enhance both the visual appeal and the functionality of the venue.
In this guide, we will explore the key factors you should consider when selecting the perfect barrier covers for your event, from design choices to practical considerations such as durability and ease of use.
The first and perhaps most critical step in finding the right barrier covers for your event is understanding the specific type of event you are organising. Each event has its own unique requirements and challenges, and your barrier covers should reflect that.
For example, if you are organising a sporting event, you might need crowd control barrier covers that are sturdy and able to withstand various weather conditions. These types of events typically require more durable materials like mesh or PVC that can handle wind and rain, ensuring your signage remains intact and visible. Barrier branding at sporting events is crucial for highlighting sponsors and guiding spectators to key areas such as the finish line or toilet facilities.
On the other hand, for music festivals or other entertainment events, your barrier covers might focus more on aesthetics and branding. Bright, bold designs can be used to create excitement and direct the flow of people from one stage to another. Barrier covers for festivals often include inspiring quotes, festival logos, or sponsor advertisements, all of which contribute to enhancing the overall fan experience. These events may benefit from double-sided barrier covers, as they allow branding and messaging to be seen from both sides of the barrier, maximising visibility for both sponsors and festival-goers.
Once you've identified the type of event you're organising, the next important consideration is whether to use single-sided or double-sided barrier covers. This decision can significantly impact the effectiveness of your event branding and crowd control.
For many events, single-sided barrier covers are sufficient. These are typically used when the primary audience is only viewing the barriers from one side, such as when lining a racecourse or the perimeter of a festival area. These covers allow for clear, impactful messaging while keeping costs lower than double-sided options.
However, for larger events, particularly those with wide-open spaces or multiple viewing angles, double-sided barrier covers are a smart choice. They ensure that no matter which side of the barrier your audience is on, they are exposed to your branding or important event information. For example, at a marathon, you can use double-sided crowd barrier covers to display sponsor logos on both sides of the course, providing additional exposure for advertisers while keeping spectators informed about key race details.
Whether you opt for single or double-sided covers, be sure to work with a trusted supplier who can guide you through the design process. At GigglePrint, we offer artwork templates and guidelines to help you create the perfect barrier branding for your event. Following these guidelines ensures that your barrier covers are not only visually striking but also functional and easy to install.
Another significant benefit of using crowd control barrier covers is the opportunity to generate revenue through advertising. Barrier covers can act as a canvas for local or national companies to showcase their products and services, making them an attractive option for event organisers seeking additional income streams.
For instance, if you’re organising a half marathon, barrier scrims can be used to prominently display the name and logo of the main sponsor throughout the course. These covers, typically made from durable materials like mesh, are designed to be attached securely to barriers using metal eyelets. They are also flame-retardant, making them safe for use in various weather conditions, from sunny to rainy days.
Beyond simple sponsorship logos, barrier covers can be used to promote a variety of messages, from encouraging fitness at a marathon to showcasing eco-friendly products at a sustainability-focused event. By working with advertisers, you can maximise the potential of your crowd barrier covers, transforming what is often seen as a simple safety measure into a powerful marketing tool.
In addition to providing advertising opportunities, crowd control barrier covers play an essential role in maintaining the safety and orderliness of your event. Proper crowd control is especially important at large-scale events, where thousands of attendees need to be guided efficiently from one area to another.
Barriers themselves create a physical boundary, but with the addition of barrier covers, you can clearly mark out restricted areas, emergency exits, and pathways. This reduces confusion and ensures that fans or attendees know exactly where they are supposed to go. For instance, at a music festival, brightly printed crowd barrier covers can be used to direct people to different stages or food vendors, while simultaneously displaying branding or sponsor information.
Furthermore, the use of barrier covers can help deter non-paying individuals from sneaking into restricted areas. For example, covering barriers at the entrance to your event village with crowd control barrier covers that display branding and messages, can make it easier for security to monitor and control access. This ensures that only ticket holders can enter designated areas, reducing the likelihood of overcrowding and enhancing the overall safety of your event.
At GigglePrint, we understand that every event is unique, which is why we offer customisable barrier covers tailored to the specific needs of your festival or sporting event. Whether you need custom sizes, specific colours to match your branding or special design features, we can help you create covers that not only serve a functional purpose but also contribute to the overall atmosphere of your event.
Do you have a particular vision for your barrier branding? We can work with you to develop designs that capture the essence of your event, whether it's through vivid imagery, bold typography, or sponsor logos. By ensuring your crowd control barrier covers are as visually appealing as they are functional, you can create a more cohesive and professional-looking event space.
Choosing the right barrier covers for your event is about more than just controlling crowds—it’s about creating a safe, organised, and visually impressive experience for your attendees while maximising opportunities for barrier branding. Whether you're managing a sports tournament, a music festival, or a corporate event, the right crowd control barrier covers can help you enhance both safety and promotion at your event.
If you’re ready to take your event to the next level with high-quality barrier covers, reach out to GigglePrint. We offer a range of custom options designed to meet the specific needs of your event while providing you with practical solutions for branding, advertising, and crowd management.
Do you have questions about our barrier cover products? Contact us today at 01202 747 639 or email us at mailto:hello@giggleprint.shopto discuss how we can help you make your next event a success.
Giggleprint Ltd
2A Blackthorn House
St Paul's Square
Birmingham
B3 1RL
