5 Tips for Designing an Effective Outdoor Banner

Outdoor banners are a powerful tool for advertising your brand, event, or latest housing development. When designing your banner, there are several things to consider, from the message, colours, typography and much more. A well-designed banner can attract potential clients and customers to your business.

Have you never designed a banner before? Our article has 5 tips for creating an outdoor banner for advertising your event or construction project.

Understand your purpose

Knowing why you want to print an outdoor banner is crucial to your design. Before you go ahead with your banner, you should ask the following questions:

Why do you want to design an outdoor banner?
What’s the message you’re communicating to your audience or customers?
What is the main goal you’re trying to accomplish?

Understanding your goals can direct you with how you want your banner to look, from the first proof of concept to the final printed design. Ensure you follow our artwork guidelines so your banner design meets our criteria.

Select your font size and style

Picking the right font style and size is crucial to the success of your banner. It’s worth going to the area where you’ll place the banner. This will give you an idea of the estimated viewing distance. As a rule of thumb, the letters on your banner should be 10 inches high for every 100 feet of visibility.

Think about colour

Colour is an essential aspect to consider with your outdoor banner design. It’s a good idea to find a colour wheel online to identify colours that complement each other with your banner. Implementing a bold colour into your banner design will help you grab your audience’s attention.

Keep the message simple

When designing your banner, you should keep the message as simple as possible. Whether that’s an advertising flag or debris netting, these outdoor banners are advertising something. Attendees attending a motoring show will want to browse from one area to another. Therefore, having a simple but effective banner ensures that you get your message across to people viewing it.

Have a compelling call to action

Any outdoor banner you design must have a compelling call to action. Ensure that the CTA plays a prominent role within the banner itself. While designing your banner’s CTA, it could direct people to do the following:

Visit your showroom for your latest development.
Direct customers to visit your stall or booth at an event or festival.
Contact details (Email, address, website URL or telephone number)

Are you working on an upcoming construction project? Need to promote your latest music festival or concert? GigglePrint’s event and scaffold banners are designed to promote your projects and events to the widest possible audience.

Do you have any questions about the outdoor banners we offer online? Give us a call at 01202 747 639 or email us at hello@giggleprint.shop.

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